The 5-Minute AI Visibility Checklist

🤖 Check 1: Let AI Read Your Website ~2 min

AI assistants need permission to read your site. Many websites block them by accident.

Open https://yourdomain.com/robots.txt in your browser
Look for lines that say Disallow: / under AI crawler names
If you see those, AI is blocked from reading your site

📋 Fix — copy this into your robots.txt:

User-agent: *
Allow: /

User-agent: GPTBot
Allow: /

User-agent: CCBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: OAI-SearchBot
Allow: /

Sitemap: https://yourdomain.com/sitemap.xml

⚠️ Tip: If you have private pages (admin, login area), add Disallow: /admin/ for all bots. But don't block AI from your public content — that's what makes you invisible.

💡 Tells ChatGPT, Siri, and other AI assistants they're welcome to read your site. Without this, they skip you entirely.

🏷️ Check 2: Tell AI What Your Business Does ~5 min

AI reads your website differently than humans. You need to add special tags that tell AI: "This is a business," "This is a product," "This is the price."

Do you have Organization schema on your homepage?
Do you have WebSite schema (with site name and URL)?
Do you have Product schema on product pages?

📋 Fix — paste into your homepage <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "logo": "https://yourdomain.com/logo.png",
  "description": "What your business does in 1-2 sentences.",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://instagram.com/yourhandle"
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://yourdomain.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>

🛍️ If you sell products, add this to each product page:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "What it does and who it's for.",
  "image": "https://yourdomain.com/product-image.jpg",
  "brand": { "@type": "Brand", "name": "Your Brand" },
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://yourdomain.com/product-page"
  }
}
</script>

💡 When someone asks ChatGPT "what's a good [your product type]?", the AI can read your business info and confidently recommend you. Without it, you're invisible.

🗺️ Check 3: Make All Your Pages Discoverable ~2 min

A sitemap is like a table of contents for your website. AI uses it to find all your pages, not just the homepage.

Does https://yourdomain.com/sitemap.xml exist and work?
Is your sitemap registered in robots.txt?
Does it include all your important pages?

📋 Fix — create a basic sitemap.xml and upload to your root folder:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://yourdomain.com/</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://yourdomain.com/about</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://yourdomain.com/products</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
</urlset>

📌 If you're on WordPress: Install Yoast SEO — it auto-generates sitemaps.
📌 If you're on Squarespace or Wix: Sitemaps are auto-generated (just check they exist).

💡 AI finds ALL your pages, not just the homepage. Every product, menu, and about page becomes discoverable.

📝 Check 4: Write a Good Description of Your Business ~3 min

AI reads your page description to understand what you do. A good description helps AI recommend you to the right people.

Does every page have a unique <meta name="description">?
Are descriptions 120–155 characters long?
Do they include your key phrases?

📋 Fix — add to every page's <head>:

<meta name="description" content="Your Business — [what you do]. [Key benefit]. [Who it's for]. Based in [location].">

✅ Good — clear, keyword-rich, specific:

<meta name="description" content="PoreLab — Hydrocolloid pore patches made in Hong Kong. Targets blackheads, pores, and acne. Nose, Forehead, Chin & Spot Zero. HK$39. Free HK shipping on 3+ boxes.">

❌ Bad — generic, AI will ignore:

<meta name="description" content="Welcome to our website. We sell great products.">

📌 Aim for 140–155 characters. Use natural language — don't stuff keywords. Think of it as your "elevator pitch" to AI.

💡 This is the first thing AI reads when it looks at your website. Make it clear and specific.

🖼️ Check 5: Describe Your Images ~5 min

AI can "see" your images — but only if you add descriptions. Image descriptions help AI understand your products and photos.

Do all product images have descriptive alt attributes?
Does each alt text describe what's in the image?
Do decorative images use alt="" (empty, so AI skips them)?

📋 Fix — update your image tags:

<!-- ❌ Bad — AI has no idea what this is -->
<img src="product.jpg" alt="">

<!-- ❌ Still bad — keyword stuffing -->
<img src="product.jpg" alt="pore patch blackhead skincare Hong Kong">

<!-- ✅ Good — describes what's actually in the photo -->
<img src="nose-patch.jpg" alt="PoreLab Nose Reset patch applied on nose — before and after showing reduced blackheads after 6 hours">

<!-- ✅ For logos and decorative elements, use empty alt -->
<img src="decorative-wave.svg" alt="">

📌 Imagine describing the image to someone who can't see it. That's your description. Keep it under 125 characters. For product photos: mention product name + what it looks like.

💡 Modern AI can "see" images. With good descriptions, AI understands what you sell even without reading your text.

👋 Check 6: Create an AI Welcome Page ~5 min

Create simple text files that act as a welcome mat and guide for AI assistants visiting your website.

Do you have agents.txt at https://yourdomain.com/agents.txt?
Do you have llms.txt at https://yourdomain.com/llms.txt?

📋 Fix — create /agents.txt (upload to your root folder):

# agents.txt — AI Agent Discovery & Permissions
User-agent: *
Allow: /
Canonical: https://yourdomain.com
Endpoint: /api/agent
Agent-Preference: structured

📋 Fix — create /llms.txt (upload to your root folder):

# llms.txt for Your Business Name
> [One-line description of what your business does.]
> [Key offering. Key differentiator. Price range. Location.]

## Products / Services
- [Product 1](https://yourdomain.com/product-1): [What it does, who it's for]
- [Product 2](https://yourdomain.com/product-2): [What it does, who it's for]

## About
- [About Us](https://yourdomain.com/about): Your story, team, mission
- [Contact](https://yourdomain.com/contact): How to reach you

## Key Info
- Location: [City, Country]
- Shipping: [Policy]
- Prices: [Range or starting price]

📌 Upload both files to your website's main folder (same place as your homepage). agents.txt says "hello" to AI instead of "go away." llms.txt is like a quick-reference card for AI.

💡 Websites with these files get priority in AI recommendations. It's like having a "welcome" sign for AI.

🎯 What Score to Aim For

Tier	Score	What It Means
Gold	85–100	AI agents LOVE your site. Top 1%.
Silver	70–84	Ahead of 90% of websites. Strong, not perfect.
Bronze	55–69	AI can see you. A few more fixes for Silver.
Needs Work	Below 55	Mostly invisible to AI. Start with checks 1–3.

💡 Pro tip: Re-scan after each fix at clawdscore.netlify.app. Watching your score climb from 45 → 65 → 85 is motivating!

The 5-Minute AI Visibility Checklist

🤖 Check 1: Let AI Read Your Website ~2 min

🏷️ Check 2: Tell AI What Your Business Does ~5 min

🗺️ Check 3: Make All Your Pages Discoverable ~2 min

📝 Check 4: Write a Good Description of Your Business ~3 min

🖼️ Check 5: Describe Your Images ~5 min

👋 Check 6: Create an AI Welcome Page ~5 min

🎯 What Score to Aim For

📘 Want More?