The 5-Minute AI Visibility Checklist

🤖 Check 1: Let AI Crawlers In ~2 min

AI agents use crawlers to discover your site. Many sites accidentally block them.

Open https://yourdomain.com/robots.txt in your browser
Look for User-agent: GPTBot with Disallow: /
Look for User-agent: CCBot with Disallow: /
Look for User-agent: anthropic-ai with Disallow: /
Look for User-agent: OAI-SearchBot with Disallow: /

📋 Fix — copy this into your robots.txt:

User-agent: *
Allow: /

User-agent: GPTBot
Allow: /

User-agent: CCBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: OAI-SearchBot
Allow: /

Sitemap: https://yourdomain.com/sitemap.xml

⚠️ Tip: If you have private pages (admin, login), add Disallow: /admin/ for all bots. Don't block AI crawlers from your public content — that's what makes you invisible.

💡 Tells GPT-4o, Claude, and Perplexity crawlers they're welcome, not blocked. Without this, AI agents skip you entirely.

🏷️ Check 2: Tell AI What You Do ~5 min

Structured data is how you talk to machines. JSON-LD tells AI agents: "This is a business," "This is a product," "This is the price."

Do you have Organization schema on your homepage?
Do you have WebSite schema (with site name and URL)?
Do you have Product schema on product pages?

📋 Fix — paste into your homepage <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "logo": "https://yourdomain.com/logo.png",
  "description": "What your business does in 1-2 sentences.",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://instagram.com/yourhandle"
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://yourdomain.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>

🛍️ If you sell products, add this to each product page:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "What it does and who it's for.",
  "image": "https://yourdomain.com/product-image.jpg",
  "brand": { "@type": "Brand", "name": "Your Brand" },
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://yourdomain.com/product-page"
  }
}
</script>

💡 When someone asks ChatGPT "what's a good [your product type]?", the AI reads your structured data and confidently recommends you. Without it, you're invisible.

🗺️ Check 3: Show AI All Your Pages ~2 min

AI crawlers use your sitemap to discover all your pages, not just the homepage.

Does https://yourdomain.com/sitemap.xml exist and work?
Is your sitemap registered in robots.txt?
Does it include all your important pages?

📋 Fix — create a basic sitemap.xml and upload to your root folder:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://yourdomain.com/</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://yourdomain.com/about</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://yourdomain.com/products</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
</urlset>

📌 If you're on WordPress: Install Yoast SEO — it auto-generates sitemaps.
📌 If you're on Squarespace or Wix: Sitemaps are auto-generated (just check they exist).

💡 AI crawlers find ALL your pages, not just the homepage. Every product, article, and about page becomes discoverable.

📝 Check 4: Write for AI, Not Just Humans ~3 min

AI agents read meta descriptions as "context clues." Generic or missing ones = AI doesn't know what you offer.

Does every page have a unique <meta name="description">?
Are descriptions 120–155 characters long?
Do they include your key phrases?

📋 Fix — add to every page's <head>:

<meta name="description" content="Your Business — [what you do]. [Key benefit]. [Who it's for]. Based in [location].">

✅ Good — clear, keyword-rich, specific:

<meta name="description" content="PoreLab — Hydrocolloid pore patches made in Hong Kong. Targets blackheads, pores, and acne. Nose, Forehead, Chin & Spot Zero. HK$39. Free HK shipping on 3+ boxes.">

❌ Bad — generic, AI will ignore:

<meta name="description" content="Welcome to our website. We sell great products.">

📌 Aim for 140–155 characters. Use natural language — don't stuff keywords. Treat it as your "elevator pitch" to an AI agent.

💡 The meta description is the first thing AI agents parse when reading your pages. It's your headline to the machine world.

🖼️ Check 5: Make Images Speak ~5 min

AI agents can "see" your images — but only if you describe them. Alt text is how images talk to AI.

Do all product images have descriptive alt attributes?
Does each alt text describe what's in the image?
Do decorative images use alt="" (empty, so AI skips them)?

📋 Fix — update your image tags:

<!-- ❌ Bad — AI has no idea what this is -->
<img src="product.jpg" alt="">

<!-- ❌ Still bad — keyword stuffing -->
<img src="product.jpg" alt="pore patch blackhead skincare Hong Kong">

<!-- ✅ Good — describes what's actually in the photo -->
<img src="nose-patch.jpg" alt="PoreLab Nose Reset patch applied on nose — before and after showing reduced blackheads after 6 hours">

<!-- ✅ For logos and decorative elements, use empty alt -->
<img src="decorative-wave.svg" alt="">

📌 Imagine describing the image to someone who can't see it. That's your alt text. Keep it under 125 characters. Product photos: mention product name + what it looks like + key features visible.

💡 Multimodal AI (GPT-4o, Claude Vision) can "see" your images. With good alt text, they understand what you sell even without reading your copy.

👋 Check 6: Say Hello to AI ~5 min

These are new files specifically for AI agents — a welcome mat and a table of contents.

Do you have agents.txt at https://yourdomain.com/agents.txt?
Do you have llms.txt at https://yourdomain.com/llms.txt?

📋 Fix — create /agents.txt (upload to your root folder):

# agents.txt — AI Agent Discovery & Permissions
User-agent: *
Allow: /
Canonical: https://yourdomain.com
Endpoint: /api/agent
Agent-Preference: structured

📋 Fix — create /llms.txt (upload to your root folder):

# llms.txt for Your Business Name
> [One-line description of what your business does.]
> [Key offering. Key differentiator. Price range. Location.]

## Products / Services
- [Product 1](https://yourdomain.com/product-1): [What it does, who it's for]
- [Product 2](https://yourdomain.com/product-2): [What it does, who it's for]

## About
- [About Us](https://yourdomain.com/about): Your story, team, mission
- [Contact](https://yourdomain.com/contact): How to reach you

## Key Info
- Location: [City, Country]
- Shipping: [Policy]
- Prices: [Range or starting price]

📌 Upload both files to your website's root folder (same place as your homepage). agents.txt says "hello" instead of "go away." llms.txt is a sitemap optimized for language models.

💡 Sites with agents.txt + llms.txt are treated as agent-friendly and get priority in AI recommendations.

🎯 What Score to Aim For

Tier	Score	What It Means
Gold	85–100	AI agents LOVE your site. Top 1%.
Silver	70–84	Ahead of 90% of websites. Strong, not perfect.
Bronze	55–69	AI can see you. A few more fixes for Silver.
Basic	Below 55	Mostly invisible to AI. Start with checks 1–3.

💡 Pro tip: Re-scan after each fix at clawdscore.netlify.app. Watching your score climb from 45 → 65 → 85 is motivating!

The 5-Minute AI Visibility Checklist

🤖 Check 1: Let AI Crawlers In ~2 min

🏷️ Check 2: Tell AI What You Do ~5 min

🗺️ Check 3: Show AI All Your Pages ~2 min

📝 Check 4: Write for AI, Not Just Humans ~3 min

🖼️ Check 5: Make Images Speak ~5 min

👋 Check 6: Say Hello to AI ~5 min

🎯 What Score to Aim For

📘 Want More?